Recovering hidden conversion data with server-side tracking
Client: an eCommerce brand running a multi-market Google Ads account across 3 currencies.
The problem
Ad blockers, browser limits and cookie restrictions were hiding purchases. Google Ads could only bid on the sales it could see, so it was optimising against an incomplete picture of what the account was actually producing.
What we did
Built server-side tracking with server-side Google Tag Manager hosted on Stape, so conversion data is collected by a server rather than sent straight from the visitor's browser. Added enhanced conversion signals to improve matching, and routed each market's currency correctly so values weren't mixed up across regions.
The result
conversions recorded in a 30-day test against the existing setup
conversion value across active markets
currencies tracked accurately in parallel
Now rolled out as standard practice.
Wondering what your account is hiding?
Start with a free 15-minute tracking check. No obligation, and you'll know where you stand.
Book your free 15-minute check →